Content is dead! Long live content!

This article was originally published on Iris Briefings but I feel strongly about the message it sends. When we create content, who are we trying to reach? Search engines or people?

A recent article on content marketing got me thinking. As a qualified information professional it has always been my responsibility to get the right information to the right person and at the right price. My colleagues knew that if I sent them an article or document, they could rely on the quality of the content. Increasingly though, people researching online are being deluged with rehashed, badly written ‘junk articles’. I’m unsure whether this is the fault of a decreasing amount of discerning readership, or a rise of a new king: the search engine.

CPD: What next with webinars?

Continuing professional development has never been more important. Content remains the most serious aspect of training but in reality, providers are keen to be fully engaged with course attendees and they are constantly looking at new and better ways to deliver their CPD content. With this in mind I attended an ‘Innovation in CPD webinars’ breakfast meeting this morning as representative of the firm’s Learning & Development Committee. 

Finding Legal CPD Courses

It's about the communication, stupid!

Continuing Professional Development (CPD) is an essential part of a Knowledge Management strategy. When the process is working properly it not only ensures that an individual is up to date in specialist areas of their practice but also it means that they take the information back to their departments. Whether the information is presented verbally at meetings, or written about in a piece of knowhow, incorporated into a precedent etc, it seeps into the fabric of the firm’s knowledge and is turned into profit. This is crucial given the initial expense – there has to be a return on this investment.

This process is important so to see how it works for us I went back to the beginning. How do the lawyers find out what courses are available?