Showing posts with label client relationship management. Show all posts
Showing posts with label client relationship management. Show all posts

Friday 22 February 2019

How do you get everyone engaged in your BD strategy?

Marketing and business development (MBD) and client relationship management (CRM) is central to the ongoing growth and success of any organisation. After my conversation with the in-house lawyer, I was inspired to turn to another friend - let’s call her Fatima - for insight into the role of the legal business development specialist, and how it has changed.

It is clear from my conversation with her, and further research that marketing and business development leaders need to harness everyone’s ‘sales’ potential. One recent survey claimed that only 20% of firms get their lawyers involved in the sales process, so we must improve this. I conclude this post with a use-case scenario which brings together the three threads of discussion, and will hopefully get you and your colleagues inspired to become business development champions.

Here is my easy ABC:
  • Align your business strategies across the firm
  • Move Beyond the Buzzwords
  • Communication is key