Content is dead! Long live content!

This article was originally published on Iris Briefings but I feel strongly about the message it sends. When we create content, who are we trying to reach? Search engines or people?

A recent article on content marketing got me thinking. As a qualified information professional it has always been my responsibility to get the right information to the right person and at the right price. My colleagues knew that if I sent them an article or document, they could rely on the quality of the content. Increasingly though, people researching online are being deluged with rehashed, badly written ‘junk articles’. I’m unsure whether this is the fault of a decreasing amount of discerning readership, or a rise of a new king: the search engine.

Lost found lost

Lost found lost

In earth orange they lost their treasures
Small somethings across the stage
Socks, umbrellas, slike, stuffed dogs
As they lost their minds they found their breath.
To catch a body to hold aloft...

In muted reds they found their voices
Large nothings beat deep inside
Fathers, emotions, limbs, virginity taken
And as they found their breath, they lost nothing.
To land a body with perfect poise...

In fierce pinks they lost their breath
Many and all fighting hard
Metronomic, arrhythmic, moving lines
And one by one they noisily collapsed away
Fall falling body fallen lost.

Lost found lost

Inspired by the Janis Brenner & Dancers Concert of Dance, Voice and Music presented by the Sarajevo Winter Festival 2017 'Silk Road Art' National Theatre, Sarajevo, Friday 10th February 2017.

A Human View of Current Awareness

Current awareness has been on my mind recently as I begin the New Year. Most people pick up a free newspaper on the train or bus, or listen to the radio, and it's apparent than many rely on Facebook. Not the highest quality or most reliable sources.

High quality current awareness services are only available to professionals. It’s normally provided by in-house information specialists to scholars, lawyers, doctors and others. But in my view, everyone is entitled to quality low cost alerts from a trustworthy curator.

Constellation London

Even the methodically moving moon takes on a deceptive speed

As seen from the small windows of this metal and plastic conveyance. 

As its crisp flashing harasses the dark lakes below, the benevolent moonlight

Competes with earthy sodium glow and wins in its startling blinding whiteness. 

Moonlit clouds quickly obscure the city and in cruel stargazing reversal

Eyes search the ground below for familiar constellations of motorway. 

In this topsy-turvey corruption of the heavens, glowing grey gaps appear 

Forming a jigsaw of the universe below, Becoming more complete as we climb. 

Normality returns. Moon recovers its extreme speed, needing no illusion

To impress our flight's feeble flash. Indiscernible against the street stars. 

But for that split second between land and cloud, our disinterested 

Satellight overshadowed our city's artificial Big Bang of travelling light.