How do you get everyone engaged in your BD strategy?

Marketing and business development (MBD) and client relationship management (CRM) is central to the ongoing growth and success of any organisation. After my conversation with the in-house lawyer, I was inspired to turn to another friend - let’s call her Fatima - for insight into the role of the legal business development specialist, and how it has changed.

It is clear from my conversation with her, and further research that marketing and business development leaders need to harness everyone’s ‘sales’ potential. One recent survey claimed that only 20% of firms get their lawyers involved in the sales process, so we must improve this. I conclude this post with a use-case scenario which brings together the three threads of discussion, and will hopefully get you and your colleagues inspired to become business development champions.

Here is my easy ABC:

• Align your business strategies across the firm
• Move Beyond the Buzzwords
• Communication is key

Useful Information Management Blogposts from 2018

Where were you for the start of 2019?

This was originally published on the current awareness based Vable blog in January but I wanted to keep a record of it here. Continuing Professional Development, and all that! I took a look over the best blogposts from 2018 - an exciting year when information awareness went mainstream from GDPR, as well as the Cambridge Analytica scandal.

We also attended various conferences to explore innovative and flexible approaches in the world of library and information work. With our own approaches to innovation and working with others, late last year we were proud to announce our MLex integration, as well as a partnership with Onelog. 

Legal Upheaval: A guide to creativity, collaboration, and innovation in law by Michele DeStefano

We live in a hi-tech world where even the simple act of reading can depend on electronic devices. You catch the news on your mobile or tablet; reading for pleasure might mean a Kindle; and longer articles perhaps become ‘TL;DR’ because of service interruption. Imagine the pleasure then, of a picking up a book. Michele DeStefano’s 2018 hardback has been a constant travel companion and physical reminder of the nebulous world of legal innovation.

The old fashioned approach was something that came up time and again during the recent Legal Geek conference. The emphasis on the efficiently low-tech, e.g., post-it notes as a collaborative way of generating ideas has seen a revival at tech events. As the Times Law Blawg reported, Shmuli Goldberg of LawGeex said, ‘stop buying legal tech if you are just curious about it, but if you have a problem that needs resolving then do buy legal tech that will resolve it. You are then not just buying legal tech but resolving a problem’. So what is going on?

Heat

The scent of heat soaked masonry
Envelops you. Forming out of hot clay a
sense of time.
Kiln-like, the golden rocks stand against the blue sky
As permanent as Mary
As the resurrected cathedral
With the gold and blue finding a different kind of worship

The scent of heat soaked masculinity
Suffocates you. Forming out of muscle a

sense of beauty.
Godlike, the man stretches his lithe body upwards
As hard as rock
As the stone in the ancient buried city
With the flesh and blood creating a
Different kind of worship

Let me embrace the rock and the gold:
Sighing inwardly, wishing to be your mould.
To take you into the heat of the sun’s desire
Wanton I lie here and simply admire.